SPOON FRIEZ
Fries with ketchup is one of the most beloved combinations, but after a global research, Heinz found out a surprising fact: 84% of consumers suffer from 'friestration', the frustration of not being able to achieve a decent dollop of ketchup on a single fry. To solve this problem, Heinz created Spoon-Friez: special spoon-shaped fries to enjoy more Heinz.